COURSE NEWS MKT 481
MARKETING MANAGEMENT (MKT 481)
Instructor: Dr. Jitendra Tewari
Postings, Updates, and Links to Notes
POSTING: FALL 2008
We shall start the course by analyzing a case to illustrate the expectations in case analysis. Thereafter we shall move onto a review of some basic analytical techniques used in business. This shall be the subject of your first graded test.
Link to Instructions for Case Analysis
Link to Business Mathematics Review
Link to Calculation Tips for Fund Requirements
Link
to the Basics You Should Know for the Marketing Management Class
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Take Home
Review Graded Assignment (please download) due on Thursday Sept 18
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ABC Analytical
Dilemma – Please Download the Case, and Part 1 will be due on Tuesday Sept. 16
MKT481: final exams
Product Life Cycle
BCG Matrix
Services versus goods
Difference between supply
chains & channels
Channels and finance
Vertical Integration &
factors behind it
Forward and backward
integration
Dealer push, consumer pull
Segmentation
Principles of advertising
budgeting
Advertising response function
Marginal analysis in pricing
Break even analysis in
pricing
NPV, IRR concepts, easy
calculations
Treatment of inventories and
account receivables
Channels and finance
Writing a hypothesis
Basic of testing a hypothesis
Use of Regression, Time
Series, Standard Deviation