COURSE NEWS MKT 301

Principles of Marketing

Instructor: Dr. Jitendra Tewari

Postings, Updates, and Links to Notes

· This site shall also be used to post test dates and assignment submission schedules.

· Given below are Links to notes ( MS Powerpoint slides) for the course lessons. The textbook chapter numbers that correspond to the lessons are indicated on the slides. However, please check chapter numbers as they are different in the 12^th, 13^th and 14^th editions of the book.

MKT301_1	MKT301_5	MKT301_9
MKT301_2	MKT301_6	MKT301_10
MKT301_3	MKT301_7	MKT301_11
MKT301_4	MKT301_8	MKT301_12
Notes: 1. Please note that material that is neither in the textbook nor in the notes is also covered in classes. Further, the use of the Powerpoint slides is NOT a substitute to the use of the textbook, and the entire chapters from the textbook must be read and understood.

Additional notes on Business to Business Relationship Management (Study with Ch 1 & 2):

http://academic.missouriwestern.edu/tewari/RELATIONAL_classprestn.ppt

Week Sept 8^th to Sept 12^th

· On Tuesday 9^th and 11^th we shall cover topics relating to cost, revenues, profits, break even, mark-ups, and elasticity

· On Thursday 11th a Quantitative Take Home Graded Assignment shall be handed out in class, and this shall be due on Thursday 18^th

Link to Business Mathematics Review

Link to Quantitative Assignment 1 (due Thursday 18^th)